Monday, 7 March 2016

Asos Bridal is Here!

Affordable and stylish wedding dresses are now even easier to find thanks to fashion forward brand, Asos. A long time favourite shopping haunt of many a fashionista, Asos have today launched the first few pieces from their own Bridal range, ASOS BRIDAL, here in the U.K.

When news first broke that Asos were setting their sights on the bridal market, I had high hopes. Visions of Solange Knowles and her stunning caped bridal creation sprung to mind. This was Asos, it was bound to be an all round winner, right?

Now that the first few pieces have dropped, it's plain to see that this might actually work. Asos are clearly opting to aim for the more casual, laid back, less traditional bride and it's a winning formula. With celebrities such as Olivia Palermo choosing to shun the classic wedding gown, deconstructed and less formal bridal wear is having a moment.

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ASOS BRIDAL All Over Embellished Cami Maxi Dress £150
Asos Bridal is here, Asos Bridal deep plunge strappy fishtail maxi dress, budget wedding dress, budget wedding, fashionista wedding
ASOS BRIDAL Deep Plunge Strappy Fishtail Maxi Dress £95
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ASOS Red Carpet All Over Embellished Leaf Placement Maxi Dress £180
Asos Bridal, Asos Bridal is here, Asos Bridal Iridescent Flutter Sleeve Maxi Dress, Budget wedding dress
ASOS BRIDAL Iridescent Flutter Sleeve Maxi Dress £150
Asos Bridal is here, Asos wedding dress, Asos Bridal Pearl Crop Top Maxi Dress, budget wedding, budget wedding dress
ASOS BRIDAL Pearl Crop Top Maxi Dress £95
Prices will range from £95 to around the £250 mark and each piece is available in sizes 4 through to a size 18. This is bound to disappoint the plus size community as brides come in any number of shapes and sizes and that leads me to the next issue, Asos sizing can be a little hard to gauge sometimes and though shopping for a wedding dress needn't be stressful, every bride-to-be will be looking for a dress that fits them perfectly. In saying that, Asos have been clever here in choosing to go for the more laid back luxe 30s feel as you can afford a little slouch with this style of dress. With the most traditional feel dress being the Pearl Crop Top Maxi Dress, this is definitely a range for the non traditional bride, absolutely a collection for the wild child, the boho souls and the stylistas.

I imagine this range being a fantastic option for those on a budget or those looking for something a little more stylish than the regular a line princess style gown. I only wish Asos Bridal was around back when I tied the knot! Searching sales rails in bridal stores with only £250 to spare in your budget can be a very disheartening experience. I made do with a creation from Ebay. I wouldn't recommend it!

I'm looking forward to the next pieces in the collection being released, I've seen photos ( of a glorious caped bridal jumpsuit that nearly changed my stance on jumpsuits completely.....

Do you have a favourite? Are you loving Asos Bridal so far?
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