When news first broke that Asos were setting their sights on the bridal market, I had high hopes. Visions of Solange Knowles and her stunning caped bridal creation sprung to mind. This was Asos, it was bound to be an all round winner, right?
Now that the first few pieces have dropped, it's plain to see that this might actually work. Asos are clearly opting to aim for the more casual, laid back, less traditional bride and it's a winning formula. With celebrities such as Olivia Palermo choosing to shun the classic wedding gown, deconstructed and less formal bridal wear is having a moment.
|ASOS BRIDAL All Over Embellished Cami Maxi Dress £150|
|ASOS BRIDAL Deep Plunge Strappy Fishtail Maxi Dress £95|
|ASOS Red Carpet All Over Embellished Leaf Placement Maxi Dress £180|
|ASOS BRIDAL Iridescent Flutter Sleeve Maxi Dress £150|
|ASOS BRIDAL Pearl Crop Top Maxi Dress £95|
I imagine this range being a fantastic option for those on a budget or those looking for something a little more stylish than the regular a line princess style gown. I only wish Asos Bridal was around back when I tied the knot! Searching sales rails in bridal stores with only £250 to spare in your budget can be a very disheartening experience. I made do with a creation from Ebay. I wouldn't recommend it!
I'm looking forward to the next pieces in the collection being released, I've seen photos (vogue.co.uk) of a glorious caped bridal jumpsuit that nearly changed my stance on jumpsuits completely.....
Do you have a favourite? Are you loving Asos Bridal so far?